Case Study

TV listings Christmas Campaign

2013 will be the Tenth successive year that the Industry Christmas TV Listings campaign has been managed by Impact. Impact utilise the latest in technology and innovation to ensure that this massive project is completed on time and to budget every year.

The 2012 TV listings Christmas Campaign produced over 11,000 free standing display units, which were distributed to over 20 different retailers including Sainsburys, Waitrose, Co-op, McColls and Wilkinsons. Impact provided a dedicated account manager to liaise with publishers, retailers and merchandisers, a helpline manned for 3 weeks and a 5000 square foot warehouse to co ordinate the packaging and deliveries.

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